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Apple has lined up one other partnership to spice up its video-content choices. In accordance with a report by The Wall Avenue Journal, Apple signed a cope with A24 studio, a New York-based manufacturing firm liable for films, together with the 2017 Oscar winner for Greatest Image, Moonlight.

Particulars of forthcoming tasks have not been disclosed, however Apple reportedly signed a “multi-year partnership” to make “impartial, feature-length movies” with A24. Apple has quite a few manufacturing partnerships and offers within the works already, however most are for serialized reveals and different video content material.

For the previous 12 months, Apple has centered on gleaning expertise for its unique content material choices. It started with the Carpool Karaoke and Planet of the Apps collection, each of that are solely obtainable on Apple Music.

After Apple pledged to spend $1 billion on unique content material this 12 months alone, it started putting offers with celebrities, filmmakers, producers, and different consultants within the leisure world. Below the management of former Sony execs Jamie Erlicht and Zack Van Amburg, Apple has struck offers for a morning-show collection starring Reese Witherspoon and Jennifer Anniston, a revival of Steven Spielberg’s Superb Tales, a Friday Night time Lights-esque present about basketball participant Kevin Durant, and others. Apple even signed Oprah Winfrey to a nebulous, multi-year partnership during which the talk-show host and philanthropist will produce films, TV reveals, books, functions, and different content material.

However A24’s latest common movies, together with Moonlight, Girl Hen, and The Catastrophe Artist, do not appear to slot in with Apple’s present content material visions. Stories counsel that the iPhone maker desires to keep away from content material with “gratuitous intercourse, profanity, or violence,” all of that are components explored in a lot of as we speak’s award-winning and common movies.

How and the place Apple will distribute this unique content material remains to be unknown. Most of its exclusives stay on Apple Music proper now, so it might dump every thing into its music subscription service or on iTunes. Nevertheless, reviews counsel Apple’s rumored TV streaming service—which might be in direct competitors with Netflix, Amazon Prime Video, and Hulu—will launch in early 2019.

Ars has reached out to Apple and A24 for additional remark.

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